Alberta Ferreti Spring 2017 Couture

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Alberta Ferreti

Limited Edition Spring 2017 Couture

It’s no news that fashion is in a state of transition these days; as traditional rules are being questioned an experimental mode is turning the system on its head. Who knows where we’re going? Anyway, it’s an interesting time, to say the least. Alberta Ferreti joined the bandwagon, tapping into the current trial-and-error mood, giving a go to a sort of omni-channel format, which included in a single show a see-now-buy-now capsule, the Pre-Fall collection, and the upscale Limited Edition. Also, in order to have the gender issue covered, a few men’s looks were added for good measure.

Ferretti opened her stuccoed Milanese palazzo to a coterie of Italian starlets and socialites, which swarmed the sumptuous salons: “It’s like receiving at home in an intimate setting,” she said backstage. When asked to explain her decision to show three separate collections seamlessly, she answered, “I wanted to have a more direct approach to today’s challenging times. Besides, it’s a way to celebrate my creative process as a sort of loop, where one thing leads naturally to another.”

The show started with the Rainbow Week capsule collection, which was available online immediately after the presentation. An array of candy-color cashmere-blend sweaters, each emblazoned with the name of the week, were worn with fluid skirts in Chantilly lace. To give equal opportunities to both genders, spendthrift guys were also offered the chance to take advantage of the see-now-buy-now offer. A few angel-faced male models paraded around, wearing fluffy oversize versions of the sweaters paired with flowing pastel-color, lacy palazzo pants. They looked sweet, both the sweaters and the boys.

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